Today's multichannel customers demand more than underperforming one-off touch points. Faced with an expanding ecosystem of legacy websites, mobile sites and apps, small businesses need a plan that will help them maximise the return on their marketing investments and better answer their customers’ needs.
We can help small businesses achieve this by considering design and user experience in the solutions we develop for our customers. Poor usability can have a drastic effect on online sales conversions as was studied in this 2010 Forrester Report.
Brand storytelling is not a new concept, but with the explosive growth of social media and content marketing, there are more opportunities to tell the story of your brand than ever before. Whether as part of direct and indirect brand marketing initiatives, broadcasting your brand digitally has become a strategic opportunity and priority for small businesses.
There is widespread recognition that the old way of marketing, through driving awareness and push advertising, has sputtered and slowed in the wake of media fragmentation and the disruptive power of digital. What’s the story of your brand?
We believe that small businesses need to move away from the traditional marketing sales funnel and do more to embrace the customer life cycle and manage their interactions with their customers. This requires a continuing relationship with an agency that can provide a road map to get there.
Canaan’s services are tailored to the agile marketing and customer relationship management that can help small businesses compete.
Canaan’s services are tailored to the agile marketing and customer relationship management that can help small businesses compete. The world of eCommerce is changing with the rise in the use of mobile devices and has meant huge changes in the way that potential customers shop online.
We know that by measuring results and delivering reports via daily, weekly, or monthly automated emails, we can help you understand what works best your business. This can help you allocate your budget accordingly and show how marketing is influencing revenue.
Learn which programmes really influence the pipeline so that you can allocate your budget accordingly. We also deliver reports via daily, weekly, or monthly automated emails to show how your marketing is influencing revenue.
Canaan Marketing is a customer oriented agency that combines digital knowledge with marketing strategy and more than a little creativity. We strive to unlock the potential of small and medium size businesses by creating competitive Digital Marketing programmes that deliver added value our clients.